Tuesday, May 10, 2011

Why didn't my home sell? - It's not always about price!

Why didn't your home sell? 

Yes it is a tough market dominated by REO's and short sales (By the way 62% of all solds during the first 4 months of the year in the Boise Idaho Real Estate Market were distressed properties). That doesn't mean that your home should not sell. Unfortunately, 9 out of 10 Realtors in our area have no idea How To Market a Property.

Here is a property description taken directly from a recently cancelled property listing:

"THE BEST OF THE BEST - IMACULATE HOME AND LANDSCAPING IN ONE OF THE NICER SMALLER SUBS - HARDWOOD FLOORS WITH CERAMIC TILE - ROOMY 3 CAR GARAGE WITH SINK AND WATER FOR CLEANUP - ALL WINDOW ARE LOW E-RATING AND SOLAR BLINDS INCLUDED- SFI SILSTONE KITHEN COUNTER AND GRANITE IN MAIN BATH - PAVED RV PARKING AND 20X10 STORAGE SHED WITH ELECTRICITY AND GARDEN SHED WALKING DISTANCE TO GREENBELT AND LIBRARY AND..."

Yes, all CAPS?!? Is the Realtor yelling??? Was their caps lock key broken? Hmmm. Here's a couple of pictures from the same listing.

Does the "BEST OF THE BEST" include all the owners crap in the living room and the sandwich in the kitchen??? 

Most agents don't realize that pictures need to POP OUT (yes I am yelling) when a potential buyer pulls it from the Internet. Why would I want to view this home? It's disheveled. It's CLEARLY not the best of the best but it could have been if the agent took their time to market the property PROPERLY!

If you are looking to sell your home, give us a call and we will show you what a Home Marketing and Sales Plan looks like. Listing your property on the MLS and taking crappy pictures does not sell a home in todays market.

The Iron Eagle Realty Team's mission is to assist you, our client, in the sale and acquisition of real estate properties in the state of Idaho, specifically the Boise Idaho Real Estate Market. Whether you are buying or selling a home, whether it is a foreclosure, short sale or equity property, we handle our customers and clients with empathy and honest truths so they can make informed decisions as they advance in the process of buying and selling real estate that meet specific needs.
Regards,IERT logo
Michael Hon
CEO, The Iron Eagle Realty Team
Associate Broker, Silvercreek Realty Group

Certified Short Sale Specialist®
Investment Property Consultant
Direct: 208.919.0458 Office: 208.939.9033 Fax 208.514.1422
www.IronEagleRE.com Michael.Hon@IronEagleRE.com

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